Book Promotion Tracker

Map out your book launch and marketing plan with this perpetual promotion tracker.

• Research and list book promotion opportunities such as newsletter swaps, paid newsletter promos, and group promos.
• Keep a running list of all your promotions.
• Use the templates to see how your single, stacked, or group promos perform.
• Track your book sales during your marketing period to see how effective they are.
• Track your author platform engagement and sales ranks.
• See your Return On Investment (ROI).
• There’s even a place to track page reads for KDP Select enrolled books.
• Good for Wide Authors and KDP Select Authors.

With the marketing list, you can keep track of marketing opportunities for present and future use. On your next book launch or advertising push, you can come right back to your Book Promo Tracker and find the best fit right away.

With the perpetual tracker, you can see which applications are outstanding and need follow-up, whether you have paid your fees, and when the promotion is due to run. Track the total cost, the promotion price you have set for your book, and any additional notes. Don’t forget to track the amount of time you spent preparing marketing materials so you can pay yourself accordingly (and see it reflected in your ROI).

There are two templates: one for single and stacked promos and one for group promos.

For each promotion run, copy the appropriate template and assign your book. You can also assign up to ten promotions for stacking (see tutorial).

Don’t forget to record your book sales ranks as well as your author platform following, such as social media, newsletter, and website views.

For single and stacked promos, you can track a week’s worth of sales to know the effectiveness of your sales days vs tail-off sales. For group promos, you can track up to two months of daily sales.

This Book Marketing Tracker is a digital download for use with Google Sheets and Microsoft Excel (365, 2021, and newer only).

->Includes a video tutorial<–

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